HOW WE THINK
The visible problem
may only be the symptom.
Twenty8ten looks beneath the first request. A request for more leads may actually be an offer problem. A request for a new website may be a positioning problem. A request for automation may be a broken process that should be simplified first.
SYMPTOMQUESTIONS WE ASKPOSSIBLE DIRECTION
“We need more customers.”Is there demand? Is the offer compelling? Is the business trusted? Is acquisition actually the bottleneck?Fix the highest-value constraint before adding more activity.
“We need a new website.”Is the current site the problem—or is the message, offer, proof or sales path weak?Rebuild only when the website is genuinely part of the solution.
“We need to scale.”Is acquisition repeatable? Are margins healthy? Can delivery support more demand?Strengthen the commercial and operating model before forcing volume.
WE ARE NOT PAID TO AGREE WITH THE FIRST SOLUTION. WE ARE PAID TO UNDERSTAND THE BUSINESS WELL ENOUGH TO TEST IT.